Liquid Typeface Gif

“I was especially impressed how the ink spots was dancing exposed to water, a bizarre dance of life, between birth and death,” Khasanov tells Co.Design. To achieve the desired effect, the designer took more than 5,000 shots, tons of which were deleted in the editing process. “Many letters I painted over and over again to get the most interesting plasticity, texture, and dynamics,” he says. Whereas the Au Revoir letterforms merely hint at their ephemeral nature, the animated GIFs show the entire birth-death cycle, which the designer sums up with the phrase “I’ve gone away.”

Full text and the animated gif viewed at Fast Company Co. Design

See more of Ruslan Khasanov’s work

Post for FACE.

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