Hennessy V.S. Presents Blending of Art

Hennessy is doing some interesting interviews and custom label designs by pairing designers, artists and musicians together. The artists they selected seem a little out of character for a brand like Hennessy, but I’m glad to see them pursuing new avenues and trying to broaden their audience.

The site is also well designed with great photography and a wide variety of content. I haven’t been able to find out who was behind it yet, but whoever it was they took the time needed to fill in all the gaps and create something meaningful beyond a marking piece. It feels genuine and long lasting instead of a flash in the pan. Bravo.

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