Marketing People Love

I don’t think this is a surprise to anyone, but there seems to be a huge inforgraphics trend in design and advertising going on right now. It’s safe to say that most designers love playing with icons and infographics, but it now seems to be creeping into our everyday life. Sprint seems to be leading this trend with their What’s Happening Now campaign created by Goodby, Silverstein & Partners and Superfad but it seems like this trend could have been started by magazines like Good and Seed as well as websites like Visual Complexity .

The video above is from Hellmann’s Canada. I’m not sure if it’s a one off or a whole campaign. It’ll be interesting to see if other people start picking up on this trend.

Portland based.
Love the illustrations and 35mm shots on his flickr page.

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